2019 Facility of the Year: Parisi Cherry Hill

Join us in congratulating Cherry Hill Health and Racquet Club as the 2019 Best Practice Award Winner for Facility of the Year. Since joining the network in 2010, Cherry Hill’s laser focus on improvement has propelled them to great success under current Owner, Jamie Sulzman and former Owner, Chuck Epstein.

The day-to-day responsibilities of the program fall under the watchful eyes of General Manager, Bill Lemanski, and Co-Program Directors, Liz Madden and Brian Thomas, who are committed to three things – goal setting, mastery and retention. These elements have not only made Cherry Hill a regular in the Top 10 list, but a facility that has seen monumental growth and improvement year after year, topping out at averaging $30,000 in monthly revenue in 2018.

It wasn’t always this way, as the staff will tell you. While they always did okay, they never felt like they were firing on all cylinders. Whether it was staffing, training or sales.

Defining yearly goals and committing to not only achieving them, but mastering them, has transformed the program at Cherry Hill. One year, it was providing better evaluations. Then it was a focus on retention. Next, it was referrals. Then it was building additional revenue streams. Now, they are focusing on team camps and more activity outside of the facility. Some efforts are successful, and some aren’t, but they are always trying to work on something new, master it, and move on to the next goal.

Liz and Brian attribute their growth and success to the environment they have helped create. They focus on making everyone – athletes, parents and fellow coaches – feel welcome. They built an environment that everyone could thrive in and once this clicked…there was no stopping the Cherry Hill team.

Every coach has grown into their role and become a vital part of the team over the years. Sam, who was once very quiet, is now loved by all the athletes. Lloyd is comfortable with everyone on the staff. Liz is always willing to go above and beyond for her athletes, even going on a day trip to Connecticut to see her athlete compete. Brian loves seeing the work his athletes put in during sessions, applied on the field during game play. These coaches spend a lot of time outside the facility, not because they have to, but because they want to.

It’s this level of dedication to their craft, to their facility and to their athletes, that has made this location stand out amongst the very best over the last 12 months.

So again let’s congratulate Cherry Hill Health and Racquet Club as the 2019 Best Practice Award for Facility of the Year. Your continuous hard work and ability to maximize every opportunity has paid off and truly transformed your facility into one of the top programs in the Parisi network.